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Posted October 13, 2025 at 10:30 am
Earnings season kicks into high gear this week, with the big banks unofficially firing the starting gun on Tuesday. As the season begins, major U.S. indices are at record levels, even amidst a government shutdown, creating a dynamic environment with no shortage of significant events.
Sell-side analysts and investors alike are optimistic heading into the reports. For the first time since late 2021, Wall Street analysts have actually raised their earnings estimates heading into the reporting period, a rare vote of confidence in corporate America. The consensus is for an impressive 8% year-over-year earnings growth for the S&P 500®, a figure that would mark the ninth straight quarter of expansion. Revenue growth is expected at 6.3%.1
But don’t let the headline number fool you. Under the surface, a “have and have-not” economy is becoming more entrenched. While the AI darlings and financial giants are poised for a strong showing, other sectors are starting to feel the pinch of a more discerning consumer and persistent inflation.
Big Banks Poised for Another Strong Showing
Financials are expected to be one of the leading sectors this season, as the environment for banks has gotten better, but there are still headwinds. JPMorgan Chase, Citigroup and Wells Fargo get the party started on Tuesday and here’s what we’re looking for updates in three key areas:

Source: Wall Street Horizon. Companies market with an * are unconfirmed. Data as of October 9, 2025.
The AI Arms Race Continues
The tech sector, and particularly the Mag7, is once again expected to do the heavy lifting this quarter. If you need any evidence of that just look at the number of multi-billion dollar AI partnerships and deals announced in only the last few weeks.4
Companies that provide the picks and shovels for the AI gold rush are set to report another round of stellar numbers. According to FactSet, earnings growth for S&P 500 tech names is expected to top 20.9%.5 Look for companies like Nvidia (NVDA) and other semiconductor players to continue their impressive growth trajectory. The enterprise software space is also one to watch, as companies are pouring money into AI-powered solutions to boost efficiency. To put it bluntly, if you don’t have an AI story to tell this quarter, you’d better have a reason. AI is so important to the US economy right now, that AI corporate spending makes up around 40% of US GDP growth this year.6
A Bifurcated Consumer
While the tech boom has been a boon for some, there are growing concerns about the lower-end consumer. We’ll be keeping a close eye on reports from big-box retailers and consumer staples companies for clues on the health of Main Street, most of which report in a month’s time. Expect to hear a lot about “value-conscious” shoppers and the ongoing battle for market share between legacy brands and private-label alternatives. The consumer staples (expected EPS decline of -3.1%) and consumer discretionary (expected EPS decline of -1.7%) sectors are expected to be laggards this quarter, a sign that the post-pandemic spending splurge may be running out of steam.7
The peak weeks of the Q3 earnings season are expected to fall between October 27 – November 14, with each week expected to see over 2,000 reports. Currently, November 7 is predicted to be the most active day with 1,238 companies anticipated to report. Thus far, only 48% of companies have confirmed their earnings date (out of our universe of 11,000+ global names), so this is subject to change. The remaining dates are estimated based on historical reporting data.

Source: Wall Street Horizon
This earnings season is shaping up to be a tale of two markets. While the tech sector is likely to continue its impressive run, the real test will be whether the rest of the market can keep pace. The unusual optimism from Wall Street analysts is a good sign, but it also sets a high bar for companies to clear. Any disappointments could be met with a swift and punishing response from investors.
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Originally Posted October 13, 2025 – Q3 2025 Earnings Preview: Earnings Season Begins with High Hopes and Key Tests for Banks
1 FactSet Earnings Insight, John Butters, October 10, 2025, https://advantage.factset.com
2 “For global M&A, third quarter was one of the best – and worst – in recent history,” Reuters, Dawn Kopecki, Charlie Conchie and Kane Wu, October 1, 2025, https://www.reuters.com
3 “Aggregate loan growth at US banks shoots to a 3-year high in Q2 2025,” S&P Global, Robert Clark, August 18, 2025, https://www.spglobal.com
4 “From OpenAI to Meta, firms channel billions into AI infrastructure as demand booms,” Reuters, October 6, 2025, https://www.reuters.com
5 FactSet Earnings Insight, John Butters, October 10, 2025, https://advantage.factset.com
6 “How AI became our personal assistant,” Financial Times, Dan Clark and Caroline Nevitt, October 7, 2025, https://ig.ft.com
7 FactSet Earnings Insight, John Butters, October 10, 2025, https://advantage.factset.com
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