What is Social Market Analytics?

Social Market Analytics (SMA) is a company that uses its patented sentiment scoring model to gather, filter, and analyze Tweets and determine the market sentiment on specific products, now and over time. They produce sentiment and volume scores that range from 4.25 (extremely positive sentiment/high volume) to -4.25 (extremely negative sentiment/low volume). In conjunction with other indicators, these scores may help traders decide whether or not to trade an asset. You can see these values in the Sentiment Scoring tab in the Fundamentals Explorer, in multiple Sentiment Scores columns you can add to Watchlists and other tools, and in Market Scanners (coming soon). 

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How can I track the probability?
How do I find the Short Selling dashboard?
Where can I find the social sentiment data scores?
What do the social sentiment score numbers mean?