{"id":99129,"date":"2021-08-13T09:17:00","date_gmt":"2021-08-13T13:17:00","guid":{"rendered":"https:\/\/ibkrcampus.com\/?p=99129"},"modified":"2023-02-10T12:40:11","modified_gmt":"2023-02-10T17:40:11","slug":"esg-investing-accounting-for-accountability","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.com\/campus\/traders-insight\/securities\/esg\/esg-investing-accounting-for-accountability\/","title":{"rendered":"ESG Investing: Accounting for Accountability"},"content":{"rendered":"\n

The financial markets\u2019 increasing attention on ESG investing has largely placed corporations under a microscope, with ever-growing scrutiny to discern whether they are following-through on their stated commitments to achieve better environmental, social and governance practices.<\/p>\n\n\n\n

It seems many companies have historically sought to sidestep controversies, and their associated, potential adverse financial impacts, by creating certain false perceptions about improving ESG-related issues within their operations.<\/p>\n\n\n\n

Some analysts have highlighted certain companies in the tobacco industry<\/a>, for example, for long-arguing against certain health risks<\/a> caused by cigarette smoking, or chemical and oil firms for protecting the production of lead-based products<\/a> in the 1960s and 1970s.<\/p>\n\n\n\n

Corporations that merely give the impression they are actively improving their business standards \u2013 in line with ESG-related principles, and the UN\u2019s sustainable development goals (SDGs) \u2013 have largely received certain branding<\/a> within communities whose values are pinned to environmental, social, and governance issues.<\/p>\n\n\n\n

For example, terms such as \u201cgreen washing\u201d, \u201csocial washing\u201d, \u201cblue washing\u201d and \u201cpink washing\u201d have arisen, along with a call within the global financial markets for higher standards of corporate accountability.<\/p>\n\n\n\n

But what do these terms mean? And how can companies be held accountable for their actions, when the same level of generally-accepted standards that apply to their financial data don\u2019t apply to their compliance with ESG?<\/p>\n\n\n\n

Green Washing<\/strong><\/h2>\n\n\n\n

While the term \u201cgreen washing\u201d dates back to the mid-1980s, companies that aimed to mislead the public they were environmentally friendly, whether through ads or corporate branding, extends further back in history.<\/p>\n\n\n\n

Analysts have cited several instances of green washing by certain energy and fossil fuel companies throughout the past several decades, including Westinghouse\u2019s nuclear power plant ads<\/a>, marketing campaigns<\/a> conducted by Chevron, BP\u2019s branding colors<\/a>, and, more recently, Italian oil giant Eni\u2019s marketing ploy that claimed its \u2018Eni Diesel+\u2019 had a positive impact on the environment.<\/p>\n\n\n\n

In fact, that firm was recently hit with a \u20ac5 million fine<\/a>, after Italy\u2019s advertising regulator ruled, in part, that it was particularly deceitful for Eni to use \u201cGreen Diesel\u2019 and the qualifications \u2018green\u2019 and \u2018renewable\u2019 to refer to the Hydrotreated Vegetable Oil, or HVO, component of their product.<\/p>\n\n\n\n

The ruling stems from findings of environmental harm posed by palm oil<\/a>, which is understood to be a catalyst for rainforest and wildlife destruction.<\/p>\n\n\n\n

Apart from the regulatory fine, any further production of diesel fuel containing palm oil has come under fire by Italian activist-led, non-governmental organizations, who have petitioned in the tens of thousands<\/a> to halt the practice.<\/p>\n\n\n\n

Such negative media attention, potential activist-led regulatory reform, and financial harm are some of the ways in which Eni, or a similar company, may be held accountable for their green washing actions.<\/p>\n\n\n\n

Given the consequences, they may decide to follow-through on improving their business practices to avoid further financial and reputational damage, which could also come from ESG-concerned stakeholders, as well as shareowners, who hold sway over the composition of the company\u2019s board, as well as its stock price.<\/p>\n\n\n\n

Looking Ahead<\/strong><\/h2>\n\n\n\n

Given the growth of ESG investing, it is likely firms have an increasing motivation to shun these false perceptions and commit to greater standards of internal accountability.<\/p>\n\n\n\n

Want to Know More?<\/strong><\/h2>\n\n\n\n

Learn more about other deceptive marketing practices such as social washing, blue washing and pink washing in our Traders\u2019 Academy lesson ESG Investing: Accountability<\/a>, part of our full Traders\u2019 Academy course on ESG Investing<\/a>. Also, keep current on ESG-related developments with commentary on IBKR\u2019s Traders\u2019 Insight<\/a>, as well as through certain of our Webinar presentations<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Terms such as \u201cgreen washing\u201d and \u201csocial washing\u201d have arisen, along with a call within the global financial markets for higher standards of corporate 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