{"id":240325,"date":"2026-03-17T11:41:31","date_gmt":"2026-03-17T15:41:31","guid":{"rendered":"https:\/\/ibkrcampus.com\/campus\/?p=240325"},"modified":"2026-03-17T12:19:27","modified_gmt":"2026-03-17T16:19:27","slug":"confidence-you-can-measure-a-look-at-durable-goods","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.com\/campus\/traders-insight\/confidence-you-can-measure-a-look-at-durable-goods\/","title":{"rendered":"Confidence You Can Measure: A Look at Durable Goods"},"content":{"rendered":"\n<div class=\"videoWrapper\">\r\n            <div data-youtube-id=\"gLlsTigxjgw\" class=\"yt-video-blocked video-overlay lazyload\"\r\n                 style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/img.youtube.com\/vi\/gLlsTigxjgw\/hqdefault.jpg&#039;)\">\r\n                <div>\r\n                    <p class=\"text-large mb-4\">\r\n                        To watch this video you must accept functional cookies.\r\n                    <\/p>\r\n                    <button class=\"btn btn-primary w-50 manage-cookies\">\r\n                        Manage Cookies\r\n                    <\/button>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-durable-goods\"><strong>What Are Durable Goods?<\/strong><\/h3>\n\n\n\n<p>In economic terms, <strong>durable goods<\/strong> are items designed to last <strong>three years or more<\/strong>. Think cars, appliances, computers, machinery, and aircraft. Because these products are expensive and long\u2011lasting, people and businesses usually don\u2019t buy them on impulse\u2014they plan ahead.<\/p>\n\n\n\n<p>That planning makes durable goods especially useful to economists and investors. When orders rise, it often signals <strong>confidence<\/strong>: consumers feel secure enough to make big purchases, and businesses are willing to invest in equipment and expansion. When orders fall, it can suggest caution or uncertainty about the economic outlook.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Durable Goods Matter to the Economy<\/strong><\/h3>\n\n\n\n<p>Durable goods orders are reported monthly by the US Census Bureau as part of the <em>Manufacturers\u2019 Shipments, Inventories, and Orders<\/em> report. The data is considered a <strong>leading economic indicator<\/strong>, meaning it can offer clues about where economic activity may be headed next.<\/p>\n\n\n\n<p>Markets pay close attention for a few key reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consumer confidence:<\/strong> Big\u2011ticket purchases tend to rise when households feel financially secure<\/li>\n\n\n\n<li><strong>Business investment:<\/strong> Orders for machinery and equipment often signal future production and hiring plans<\/li>\n\n\n\n<li><strong>Market expectations:<\/strong> Strong or weak readings can influence expectations for economic growth and interest rates<\/li>\n<\/ul>\n\n\n\n<p>Because some categories, especially aircraft and defense, can swing sharply from month to month, economists often focus on \u201ccore\u201d measures such as orders excluding transportation or non\u2011defense capital goods excluding aircraft.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-january-2026-snapshot\"><strong>January 2026 Snapshot<\/strong><\/h3>\n\n\n\n<p>In the most recent report, <strong>new orders for US manufactured durable goods were essentially flat in January<\/strong>, totaling about <strong>$321 billion<\/strong>. This followed a decline in December and came in weaker than expectations for a rebound.<\/p>\n\n\n\n<p>At first glance, a flat reading may look uninspiring, but the details matter.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orders <strong>excluding defense<\/strong> also rose, pointing to continued private\u2011sector activity<\/li>\n\n\n\n<li>Orders <strong>excluding transportation<\/strong> increased modestly, suggesting underlying demand remained steady<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"669\" data-src=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--1100x669.png\" alt=\"\" class=\"wp-image-240330 lazyload\" data-srcset=\"https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--1100x669.png 1100w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--700x426.png 700w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--300x182.png 300w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--768x467.png 768w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--1536x934.png 1536w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2026\/03\/Chart_Druable-Goods-3-17-26--2048x1246.png 2048w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/669;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Closer Look at the Drivers<\/strong><\/h3>\n\n\n\n<p>The lack of growth in the headline number was largely driven by <strong>transportation equipment<\/strong>, which declined during the month. Aircraft orders, in particular, tend to be lumpy and can distort the overall picture.<\/p>\n\n\n\n<p>Outside of transportation, several categories showed resilience:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metals and fabricated products posted gains<\/li>\n\n\n\n<li>Computer and electronic equipment saw modest increases<\/li>\n<\/ul>\n\n\n\n<p>One of the most closely watched components, <strong>non\u2011defense capital goods excluding aircraft<\/strong>, often viewed as a proxy for business investment, was unchanged after rising the prior month. That suggests companies are still investing, but not accelerating their spending.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What This Tells Us About the Economy<\/strong><\/h3>\n\n\n\n<p>The latest durable goods report points to an economy that is <strong>cooling, but not stalling<\/strong>.<\/p>\n\n\n\n<p>Businesses appear cautious, choosing to maintain current investment levels rather than expand aggressively. Consumers and firms continue to spend selectively, particularly on essential or productivity\u2011enhancing equipment.<\/p>\n\n\n\n<p>In other words, confidence hasn\u2019t disappeared, but it also hasn\u2019t surged. For markets, this kind of data supports a <strong>wait\u2011and\u2011see environment<\/strong>, where growth continues at a measured pace rather than reaccelerating sharply.<\/p>\n\n\n\n<p>To learn mor about how economic indicators impact you, download the <a href=\"https:\/\/ibkrinvestmentor.com\/en\">IBKR InvestMentor<\/a> App!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In economic terms, durable goods are items designed to last three years or more. Think cars, appliances, computers, machinery, and aircraft.<\/p>\n","protected":false},"author":1351,"featured_media":240344,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20769,18,6,8,9,26,3],"tags":[569,1821],"contributors-categories":[20768],"class_list":{"0":"post-240325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ibkr-investmentor","8":"category-macro","9":"category-north-america","10":"category-region","11":"category-securities","12":"category-text-articles","13":"category-traders-insight","14":"tag-consumer-confidence","15":"tag-durable-goods","16":"contributors-categories-ibkr-investmentor"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Confidence You Can Measure: A Look at Durable Goods<\/title>\n<meta name=\"description\" content=\"In economic terms, durable goods are items designed to last three years or more. 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