{"id":225039,"date":"2025-06-03T14:11:49","date_gmt":"2025-06-03T18:11:49","guid":{"rendered":"https:\/\/ibkrcampus.com\/campus\/?p=225039"},"modified":"2025-06-04T15:48:41","modified_gmt":"2025-06-04T19:48:41","slug":"cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/","title":{"rendered":"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>The article &#8220;Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success&#8221; was originally posted on <a href=\"https:\/\/alphaarchitect.com\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/\">Alpha Architect<\/a> blog.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s break down how to build a robust factor portfolio\u2014without getting lost in the weeds. Three steps. No fluff. Here\u2019s what we\u2019re covering:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why factor investing even matters<\/li>\n\n\n\n<li>Which factors have historically delivered<\/li>\n\n\n\n<li>What it actually takes to live with a factor portfolio<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">And yeah, we\u2019ll get nerdy. That\u2019s just what we do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to watch the video version of this blog, make sure to follow us on our YouTube channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-first-why-even-bother-with-factors\"><strong>First, Why Even Bother with Factors?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Simple: because factors represent&nbsp;<strong>independent sources of risk and return<\/strong>\u2014which means&nbsp;<strong>real diversification potential<\/strong>. Going back to modern portfolio theory 101, investors should target assets that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Have positive expected returns<\/li>\n\n\n\n<li>Are imperfectly uncorrelated to one another<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, factors have delivered both. And because you can layer them on top of existing asset class exposures\u2014most notably, equities\u2014they\u2019ve historically added distinct return streams beyond what the broad market provides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even a modest edge\u2014say, a 1% annual bump\u2014can do major damage (in a good way) over time. That\u2019s compounding at work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both&nbsp;<strong>return<\/strong>&nbsp;and&nbsp;<strong>diversification<\/strong>&nbsp;benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value<\/strong>: Stocks trading at a discount relative to fundamentals<\/li>\n\n\n\n<li><strong>Momentum<\/strong>: Stocks with strong performance over the past year<\/li>\n\n\n\n<li><strong>Size<\/strong>: Smaller-cap stocks<\/li>\n\n\n\n<li><strong>Profitability<\/strong>: Firms with strong operating margins<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-works-and-what-s-overhyped\"><strong>So What Works? (and What\u2019s Overhyped?<\/strong>)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We pulled the data from the&nbsp;<strong>Kenneth French data library<\/strong>&nbsp;to run a simple horse race to see which factors have done the heavy lifting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>First up: The long\/short version<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach buys the top-ranked stocks and shorts the bottom-ranked ones\u2014essentially isolating the factor premium. Here\u2019s how these factors stack up:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"564\" data-src=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-1100x564.jpg\" alt=\"\" class=\"wp-image-225052 lazyload\" data-srcset=\"https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-1100x564.jpg 1100w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-700x359.jpg 700w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-300x154.jpg 300w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-768x394.jpg 768w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success.jpg 1324w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/564;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Kenneth French Data Library, Tuck School of Business at Dartmouth. 07\/01\/1963 \u2013 12\/31\/2024. Growth of $1 (log scale). Chart begins in July, 1963 as a common date of inception for data availability. The results are hypothetical results and are NOT an indicator of future results and do NOT represent returns that any investor actually attained. Indexes are unmanaged and do not reflect management or trading fees, and one cannot invest directly in an index.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Momentum<\/strong>&nbsp;and&nbsp;<strong>the market<\/strong>&nbsp;come out on top<\/li>\n\n\n\n<li>Then&nbsp;<strong>profitability<\/strong>,&nbsp;<strong>value<\/strong>, and&nbsp;<strong>size<\/strong>&nbsp;trail in that order<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At first glance, it\u2019s tempting to say, \u201cGreat\u2014momentum wins, let\u2019s bet the farm!\u201d But hold up!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long\/short portfolios might look great on paper, but they\u2019re tough to run in real life. Besides, most investors don\u2019t actually allocate by shorting the \u2018other side\u2019 of the bet. And in the wrong market environment, these strategies can absolutely blow up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So let\u2019s pivot to something more realistic:&nbsp;<strong>long-only portfolios.<\/strong>&nbsp;No shorting. Just buying the top-decile stocks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"594\" data-src=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-2-1100x594.jpg\" alt=\"\" class=\"wp-image-225054 lazyload\" data-srcset=\"https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-2-1100x594.jpg 1100w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-2-700x378.jpg 700w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-2-300x162.jpg 300w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-2-768x414.jpg 768w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-2.jpg 1251w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/594;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Kenneth French Data Library, Tuck School of Business at Dartmouth. 07\/01\/1963 \u2013 12\/31\/2024. Growth of $1 (log scale). Portfolios represent the top decile in each factor, value-weighted. Chart begins in July, 1963 as a common date of inception for data availability. The results are hypothetical results and are NOT an indicator of future results and do NOT represent returns that any investor actually attained. Indexes are unmanaged and do not reflect management or trading fees, and one cannot invest directly in an index.<\/em><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now things get interesting.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value<\/strong>&nbsp;jumps ahead of profitability<\/li>\n\n\n\n<li><strong>Momentum<\/strong>&nbsp;still comes out on top<\/li>\n\n\n\n<li><strong>Profitability<\/strong>&nbsp;holds up well<\/li>\n\n\n\n<li><strong>Size<\/strong>&nbsp;lags the market<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what $1 turned into (from 1963\u2013today):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small-cap stocks<\/strong>: $818.70<\/li>\n\n\n\n<li><strong>Profitable stocks<\/strong>: $2,134.71<\/li>\n\n\n\n<li><strong>Value stocks<\/strong>: $4,664.68<\/li>\n\n\n\n<li><strong>Momentum stocks<\/strong>: $31,697.62<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sure\u2014these are paper portfolios, gross of fees. But still. That\u2019s pretty impressive. So if your only goal is maximizing return, value and momentum look like no-brainer candidates.&nbsp;<strong>But here\u2019s the catch<\/strong>: They can go through long, painful droughts (hello, 2015\u20132020), and if you\u2019re not mentally prepared, you\u2019ll likely bail at the worst possible moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conviction matters. And let\u2019s be clear:&nbsp;<strong>conviction cannot be borrowed<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-portfolio-that-doesn-t-break-you\"><strong>Building a Portfolio That Doesn\u2019t Break You<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s now move from theory to practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First off, if you\u2019re an index investor looking for&nbsp;<em>some<\/em>&nbsp;factor exposure without completely blowing up your tracking error, diversification is the name of the game. To that end, let\u2019s check the&nbsp;<strong>correlations<\/strong>&nbsp;between long-only factor portfolios:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"573\" data-src=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-3-1100x573.jpg\" alt=\"\" class=\"wp-image-225055 lazyload\" data-srcset=\"https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-3-1100x573.jpg 1100w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-3-700x364.jpg 700w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-3-300x156.jpg 300w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-3-768x400.jpg 768w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2025\/06\/Alpha-Architect-Two-Factors-Tend-to-Drive-Portfolio-Success-3.jpg 1310w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/573;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Kenneth French Data Library, Tuck School of Business at Dartmouth. 07\/01\/1963 \u2013 12\/31\/2024. Portfolios represent the top decile in each factor, value-weighted. Data begins in July, 1963 as a common date of inception for data availability. The results are hypothetical results and are NOT an indicator of future results and do NOT represent returns that any investor actually attained. Indexes are unmanaged and do not reflect management or trading fees, and one cannot invest directly in an index.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value<\/strong>&nbsp;and&nbsp;<strong>momentum<\/strong>&nbsp;are the least correlated with the market<\/li>\n\n\n\n<li>Even better:&nbsp;<strong>value and momentum are also lowly correlated with each other.&nbsp;<\/strong>In fact, in this whole table, value and momentum are the&nbsp;<em>most<\/em>&nbsp;uncorrelated of the bunch.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Translation: They\u2019re not just the strongest return generators in this data set\u2014they also appear to offer the most diversification benefits. When it comes to fulfilling our portfolio construction mandates, value and momentum seem to stand head and shoulders above the rest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alright, let\u2019s say you\u2019re sold. You want in. So how much of your equity sleeve should go into concentrated factor exposures?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no magic number, but allocating&nbsp;<strong>20\u201350%<\/strong>&nbsp;to concentrated factor exposures seems like a solid starting point for an equity sleeve. Less than 20% might not move the needle, while more than 50% could lead to wild tracking error (and some judgmental glances from your friends who index-and-chill).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is knowing&nbsp;<strong>your own behavioral limits<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, the more you can stomach looking different from the market, the more room you have to lean in. But if tracking error keeps you up at night, it\u2019s better to ease off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the day, it\u2019s not just about what you&nbsp;<em>believe<\/em>\u2014it\u2019s about what you can&nbsp;<em>stick with<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.<\/p>\n","protected":false},"author":1343,"featured_media":96704,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[339,338,341],"tags":[5757,1006],"contributors-categories":[13651],"class_list":["post-225039","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-science","category-ibkr-quant-news","category-quant-development","tag-factor-investing","tag-fintech","contributors-categories-alpha-architect"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success<\/title>\n<meta name=\"description\" content=\"To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interactivebrokers.com\/campus\/wp-json\/wp\/v2\/posts\/225039\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success | IBKR Campus US\" \/>\n<meta property=\"og:description\" content=\"To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.interactivebrokers.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/\" \/>\n<meta property=\"og:site_name\" content=\"IBKR Campus US\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T18:11:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T19:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jose Ordonez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Ordonez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\\\/\\\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"NewsArticle\",\n\t            \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Jose Ordonez\",\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#\\\/schema\\\/person\\\/a05a811a0f7e7a1e6e14f7cde9e2f7b9\"\n\t            },\n\t            \"headline\": \"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success\",\n\t            \"datePublished\": \"2025-06-03T18:11:49+00:00\",\n\t            \"dateModified\": \"2025-06-04T19:48:41+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/\"\n\t            },\n\t            \"wordCount\": 1059,\n\t            \"commentCount\": 0,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/r-programming-fintech.jpg\",\n\t            \"keywords\": [\n\t                \"factor investing\",\n\t                \"fintech\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Data Science\",\n\t                \"Quant\",\n\t                \"Quant Development\"\n\t            ],\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"CommentAction\",\n\t                    \"name\": \"Comment\",\n\t                    \"target\": [\n\t                        \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/#respond\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/\",\n\t            \"url\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/\",\n\t            \"name\": \"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success | IBKR Campus US\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/r-programming-fintech.jpg\",\n\t            \"datePublished\": \"2025-06-03T18:11:49+00:00\",\n\t            \"dateModified\": \"2025-06-04T19:48:41+00:00\",\n\t            \"description\": \"To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.\",\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"en-US\",\n\t            \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/ibkr-quant-news\\\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\\\/#primaryimage\",\n\t            \"url\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/r-programming-fintech.jpg\",\n\t            \"contentUrl\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/r-programming-fintech.jpg\",\n\t            \"width\": 1000,\n\t            \"height\": 563,\n\t            \"caption\": \"Quant\"\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#website\",\n\t            \"url\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/\",\n\t            \"name\": \"IBKR Campus US\",\n\t            \"description\": \"Financial Education from Interactive Brokers\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#organization\",\n\t            \"name\": \"Interactive Brokers\",\n\t            \"alternateName\": \"IBKR\",\n\t            \"url\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n\t                \"url\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/05\\\/ibkr-campus-logo.jpg\",\n\t                \"contentUrl\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/05\\\/ibkr-campus-logo.jpg\",\n\t                \"width\": 669,\n\t                \"height\": 669,\n\t                \"caption\": \"Interactive Brokers\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n\t            },\n\t            \"publishingPrinciples\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/about-ibkr-campus\\\/\",\n\t            \"ethicsPolicy\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/cyber-security-notice\\\/\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\\\/\\\/ibkrcampus.com\\\/campus\\\/#\\\/schema\\\/person\\\/a05a811a0f7e7a1e6e14f7cde9e2f7b9\",\n\t            \"name\": \"Jose Ordonez\",\n\t            \"url\": \"https:\\\/\\\/www.interactivebrokers.com\\\/campus\\\/author\\\/joseordonez\\\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success","description":"To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.interactivebrokers.com\/campus\/wp-json\/wp\/v2\/posts\/225039\/","og_locale":"en_US","og_type":"article","og_title":"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success | IBKR Campus US","og_description":"To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.","og_url":"https:\/\/www.interactivebrokers.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/","og_site_name":"IBKR Campus US","article_published_time":"2025-06-03T18:11:49+00:00","article_modified_time":"2025-06-04T19:48:41+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg","type":"image\/jpeg"}],"author":"Jose Ordonez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jose Ordonez","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/#article","isPartOf":{"@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/"},"author":{"name":"Jose Ordonez","@id":"https:\/\/ibkrcampus.com\/campus\/#\/schema\/person\/a05a811a0f7e7a1e6e14f7cde9e2f7b9"},"headline":"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success","datePublished":"2025-06-03T18:11:49+00:00","dateModified":"2025-06-04T19:48:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/"},"wordCount":1059,"commentCount":0,"publisher":{"@id":"https:\/\/ibkrcampus.com\/campus\/#organization"},"image":{"@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg","keywords":["factor investing","fintech"],"articleSection":["Data Science","Quant","Quant Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/","url":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/","name":"Cut Through the Noise! These Two Factors Tend to Drive Portfolio Success | IBKR Campus US","isPartOf":{"@id":"https:\/\/ibkrcampus.com\/campus\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/#primaryimage"},"image":{"@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg","datePublished":"2025-06-03T18:11:49+00:00","dateModified":"2025-06-04T19:48:41+00:00","description":"To keep things focused, let\u2019s zero in on four main factors and see which have historically offered both\u00a0return\u00a0and\u00a0diversification\u00a0benefits.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ibkrcampus.com\/campus\/ibkr-quant-news\/cut-through-the-noise-these-two-factors-tend-to-drive-portfolio-success\/#primaryimage","url":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg","contentUrl":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg","width":1000,"height":563,"caption":"Quant"},{"@type":"WebSite","@id":"https:\/\/ibkrcampus.com\/campus\/#website","url":"https:\/\/ibkrcampus.com\/campus\/","name":"IBKR Campus US","description":"Financial Education from Interactive Brokers","publisher":{"@id":"https:\/\/ibkrcampus.com\/campus\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ibkrcampus.com\/campus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ibkrcampus.com\/campus\/#organization","name":"Interactive Brokers","alternateName":"IBKR","url":"https:\/\/ibkrcampus.com\/campus\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ibkrcampus.com\/campus\/#\/schema\/logo\/image\/","url":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/05\/ibkr-campus-logo.jpg","contentUrl":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/05\/ibkr-campus-logo.jpg","width":669,"height":669,"caption":"Interactive Brokers"},"image":{"@id":"https:\/\/ibkrcampus.com\/campus\/#\/schema\/logo\/image\/"},"publishingPrinciples":"https:\/\/www.interactivebrokers.com\/campus\/about-ibkr-campus\/","ethicsPolicy":"https:\/\/www.interactivebrokers.com\/campus\/cyber-security-notice\/"},{"@type":"Person","@id":"https:\/\/ibkrcampus.com\/campus\/#\/schema\/person\/a05a811a0f7e7a1e6e14f7cde9e2f7b9","name":"Jose Ordonez","url":"https:\/\/www.interactivebrokers.com\/campus\/author\/joseordonez\/"}]}},"jetpack_featured_media_url":"https:\/\/www.interactivebrokers.com\/campus\/wp-content\/uploads\/sites\/2\/2021\/07\/r-programming-fintech.jpg","_links":{"self":[{"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/posts\/225039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/users\/1343"}],"replies":[{"embeddable":true,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/comments?post=225039"}],"version-history":[{"count":0,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/posts\/225039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/media\/96704"}],"wp:attachment":[{"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/media?parent=225039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/categories?post=225039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/tags?post=225039"},{"taxonomy":"contributors-categories","embeddable":true,"href":"https:\/\/ibkrcampus.com\/campus\/wp-json\/wp\/v2\/contributors-categories?post=225039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}