{"id":200807,"date":"2024-01-05T11:30:00","date_gmt":"2024-01-05T16:30:00","guid":{"rendered":"https:\/\/ibkrcampus.com\/?p=200807"},"modified":"2024-01-05T13:04:43","modified_gmt":"2024-01-05T18:04:43","slug":"tiktoks-focusing-on-ecommerce-this-year-much-to-amazons-dismay","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.com\/campus\/traders-insight\/securities\/stocks\/tiktoks-focusing-on-ecommerce-this-year-much-to-amazons-dismay\/","title":{"rendered":"TikTok&#8217;s Focusing On Ecommerce This Year, Much To Amazon&#8217;s Dismay"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-s-going-on-here\"><strong>What\u2019s going on here?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok&nbsp;<a href=\"https:\/\/www.businesstimes.com.sg\/companies-markets\/telcos-media-tech\/tiktok-eyes-us175-billion-shopping-business-amazons-turf\" target=\"_blank\" rel=\"noreferrer noopener\">set<\/a>&nbsp;a New Year\u2019s resolution to better its ecommerce business, but Amazon will be hoping the social media platform loses its ambition sooner rather than later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-this-mean\"><strong>What does this mean?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting the credit for creating viral dances that torment parents and make young kids rich is fun and all, but ByteDance\u2019s TikTok is focused on more tangible wins for 2024. The social media phenomenon has plans to peddle a&nbsp;<em>lot<\/em>&nbsp;more merchandise through its built-in TikTok Shop, aiming to sell $17.5 billion worth of stuff in the US alone this year. That would put TikTok in direct competition with ecommerce go-to Amazon, as well as Chinese rivals Temu and Shein that count young, American shoppers as a major market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"683\" data-src=\"\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4-1100x683.jpg\" alt=\"More consumers use TikTok to shop\" class=\"wp-image-200810 lazyload\" data-srcset=\"https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4-1100x683.jpg 1100w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4-700x435.jpg 700w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4-300x186.jpg 300w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4-768x477.jpg 768w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4-1536x954.jpg 1536w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-4.jpg 1610w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/683;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Bloomberg<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-i-care\"><strong>Why should I care?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>For markets:<\/em><\/strong>&nbsp;<em>China\u2019s coming for America\u2019s crown.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop isn\u2019t starting from scratch, though: the feature has already won over a solid bunch of shoppers and carved out a foothold in Asia. In fact, TikTok raked in nearly $20 billion from merchandise alone last year. But with the US threatening to ban the Chinese-based firm, Amazon may be able to cling onto its dominance. The same can\u2019t be said for US tech giants like Tesla and Apple, which have been feeling the heat from Chinese electric vehicle maker BYD and smartphone brands Huawei and Xiaomi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1100\" height=\"683\" data-src=\"\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3-1100x683.jpg\" alt=\"TikTok shop revenue\" class=\"wp-image-200809 lazyload\" data-srcset=\"https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3-1100x683.jpg 1100w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3-700x435.jpg 700w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3-300x186.jpg 300w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3-768x477.jpg 768w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3-1536x954.jpg 1536w, https:\/\/ibkrcampus.com\/campus\/wp-content\/uploads\/sites\/2\/2024\/01\/image-3.jpg 1610w\" data-sizes=\"(max-width: 1100px) 100vw, 1100px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1100px; aspect-ratio: 1100\/683;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>The bigger picture:<\/em><\/strong>&nbsp;<em>Netflix and shill.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon\u2019s latest money-making idea might beef up its advertising revenue, but it\u2019ll ruin the Sunday evenings of couch-loungers around the world. From early February, Amazon\u2019s Prime streaming service will host video advertisements, a move that should bring in an extra $5 billion a year. And while that is just 1% of Amazon\u2019s total revenue, streaming is the company\u2019s smallest but fastest-growing division, so it\u2019s a savvy move to monetize it while it\u2019s in its, uh, Prime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Originally Posted January 4, 2024 &#8211; <a href=\"https:\/\/finimize.com\/content\/a-fresh-cart\">TikTok\u2019s Focusing On Ecommerce This Year, Much To Amazon\u2019s Dismay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok\u00a0set\u00a0a New Year\u2019s resolution to better its ecommerce business, but Amazon will be hoping the social media platform loses its ambition sooner rather than later.<\/p>\n","protected":false},"author":1290,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,8,9,22,26,3],"tags":[148,1421,4109,5299],"contributors-categories":[13597],"class_list":["post-200807","post","type-post","status-publish","format-standard","category-north-america","category-region","category-securities","category-stocks","category-text-articles","category-traders-insight","tag-amazon","tag-ecommerce","tag-stock-market","tag-tiktok","contributors-categories-finimize"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok&#8217;s Focusing On Ecommerce This Year, Much To 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