{"id":191461,"date":"2023-06-06T10:00:00","date_gmt":"2023-06-06T14:00:00","guid":{"rendered":"https:\/\/ibkrcampus.com\/?p=191461"},"modified":"2023-06-06T13:00:06","modified_gmt":"2023-06-06T17:00:06","slug":"unity-continues-to-gain-premarket-after-apples-announcement-up-4-6","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.com\/campus\/traders-insight\/securities\/stocks\/unity-continues-to-gain-premarket-after-apples-announcement-up-4-6\/","title":{"rendered":"Unity Continues to Gain Premarket After Apple\u2019s Announcement, Up 4.6%"},"content":{"rendered":"\n

Unity shares marked their biggest jump since its IPO on Monday following the announcement by Apple.<\/strong><\/p>\n\n\n\n

Apple has announced that it would be partnering with Unity, a game development software maker, as part of the release of its Apple Vision Pro headset. Following the announcement, Unity\u2019s shares rose by an impressive 26% before closing the day up by 17%<\/a>. The company has resumed its rally in the pre-market trading, gaining another 4.6%. <\/p>\n\n\n\n

Unity\u2019s Stock Experiences Biggest Jump Since IPO<\/h2>\n\n\n\n

On Monday, Apple announced that Unity\u2019s gaming software would be used to create apps and games for the company\u2019s first mixed-reality headset, the Apple Vision Pro. The announcement led to a brief halt in Unity\u2019s trading after sending the company\u2019s shares soaring. <\/p>\n\n\n\n

The game development software maker gained as much as 26%, marking the biggest jump in the company\u2019s shares since its initial public offering (IPO) in 2020. It eventually yielded some gains, ending the day by more than 17%. The company is up around 4.6% in pre-market trading. <\/p>\n\n\n\n

Unity has been one of the companies hurt by Apple\u2019s iOS privacy changes. In 2021, the company predicted the change would cost it $30 million<\/a>, or 4.6% of its revenue. <\/p>\n\n\n\n

\u201cWe\u2019re excited to deliver Unity\u2019s powerful and familiar real-time 3D tools and capabilities to Apple Vision Pro, so our huge community of passionate developers can bring new and existing Unity-created apps and games to this exciting new spatial computing platform,\u201d a Unity spokesperson reportedly said<\/a>. <\/p>\n\n\n\n

\n

\u201cWith visionOS and Unity\u2019s PolySpatial technology, we can\u2019t wait to see the new apps and games Unity developers will create for Vision Pro!\u201d<\/p>\n<\/blockquote>\n\n\n\n

What is Unity?<\/h2>\n\n\n\n

Unity is a company that provides software and development tools to game developers for creating 2D and 3D video games. Its highly-popular game engine develops games for platforms such as Windows, macOS, Linux, Android, iOS, consoles, and VR\/AR devices. <\/p>\n\n\n\n

The company offers many features and tools that enable developers to create high-quality games and interactive experiences. Unity also offers various services, such as Unity Ads, Unity Analytics, and Unity Collaborate, to enhance the game development process and monetization.<\/p>\n\n\n\n

Unity went public on September 18, 2020. It was listed on the New York Stock Exchange (NYSE) under the ticker symbol \u201cU.\u201d The initial public offering (IPO) raised $1.3 billion and valued Unity at $13.6 billion, making it one of the biggest IPOs in the gaming industry. <\/p>\n\n\n\n

Apple Announces First Major Product in a Decade<\/h2>\n\n\n\n

The Apple Vision Pro headset is the first major addition to the tech giant\u2019s product line<\/a> in nearly a decade. This highly anticipated product reportedly took seven years of development and is set to revolutionize the world of virtual reality (VR) and augmented reality (AR) experiences. <\/p>\n\n\n\n

The headset is packed with cutting-edge features, including EyeSight, which allows it to become transparent or opaque to let people around the user know if they are immersed in an experience or available to interact.<\/p>\n\n\n\n

Another unique feature of the Apple Vision Pro is its spatial audio, which creates a fully immersive experience for the user by sensing things in the environment. It can even create a realistic-looking avatar for the user to use in the experience. The headset is also designed to fit different face shapes and sizes with the option to adjust and interchange parts.<\/p>\n\n\n\n

Although there was much excitement surrounding the launch of the Apple Vision Pro, the headset\u2019s higher-than-expected price tag ($3,499) sent Apple\u2019s stock price to decline<\/a> during after-hours trading. The tech giant\u2019s stock is down 0.42% in pre-market trading. <\/p>\n\n\n\n

—<\/p>\n\n\n\n

Originally Posted June 6, 2023 – Unity Continues to Gain Premarket After Apple\u2019s Announcement, Up 4.6%<\/a><\/p>\n\n\n\n

Disclosure:<\/strong> Ruholamin Haqshanas has no positions in any of the stocks mentioned, and has no plans to initiate any positions within the 72 hours following the publishing of this article. This article expresses the opinions of Tim Fries. Tokenist Media LLC has no position in any of the stocks mentioned, and does not plan to initiate any positions within 72 hours of the publishing of this article. Please consult our website policy for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unity shares marked their biggest jump since its IPO on Monday following the announcement by Apple.<\/p>\n","protected":false},"author":830,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,8,9,22,26,3],"tags":[264,15389,44,10364],"contributors-categories":[13710],"class_list":{"0":"post-191461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-north-america","7":"category-region","8":"category-securities","9":"category-stocks","10":"category-text-articles","11":"category-traders-insight","12":"tag-apple","13":"tag-premarket","14":"tag-stocks","15":"tag-unity","16":"contributors-categories-the-tokenist"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"\nUnity Continues to Gain Premarket After Apple\u2019s Announcement, Up 4.6%<\/title>\n<meta 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