{"id":109332,"date":"2021-11-01T09:45:00","date_gmt":"2021-11-01T13:45:00","guid":{"rendered":"https:\/\/ibkrcampus.com\/?p=109332"},"modified":"2022-11-21T09:48:53","modified_gmt":"2022-11-21T14:48:53","slug":"alibaba-cements-e-commerce-market-positioning-in-eastern-europe","status":"publish","type":"post","link":"https:\/\/www.interactivebrokers.com\/campus\/traders-insight\/securities\/stocks\/alibaba-cements-e-commerce-market-positioning-in-eastern-europe\/","title":{"rendered":"Alibaba Cements E-Commerce Market Positioning In Eastern Europe"},"content":{"rendered":"\n

Alibaba Group Holding Limited <\/strong>BABA<\/strong><\/a> unquestionably is a behemoth in the Chinese e-commerce market. It now appears the company is making serious inroads into the vibrant e-commerce market in Europe.<\/p>\n\n\n\n

What Happened: <\/strong><\/h2>\n\n\n\n

Alibaba was among the top three e-commerce companies selling consumer goods in eastern Europe in 2020, CNBC reported, citing Euromonitor International. Amazon.com, Inc. <\/strong>AMZN<\/strong><\/a> did not figure in the list of top 10 in the region, the report said.<\/p>\n\n\n\n

For Alibaba, it was a climb down from the top position it held in 2019. Sneaking past Alibaba and taking advantage of the COVID-19 pandemic were the Polish online shopping site Allegro and Russian e-commerce company Wildberries.<\/p>\n\n\n\n

Amazon, however, ruled the roost in western Europe, which comprises advanced economies of the region such as France and Spain, data from Euromonitor showed.<\/p>\n\n\n\n

Although it maintained pole position in the region, its share of the overall market reportedly remained nearly static at 19.3% in 2020.<\/p>\n\n\n\n

Alibaba Betting Big On Europe: <\/strong><\/h2>\n\n\n\n

Alibaba is prepping to use its Singles Day <\/a>shopping festive to take advantage of its positioning in the continent and the huge opportunity presented by the local market.<\/p>\n\n\n\n

Alibaba operates AliExpress, an e-commerce website meant for selling to consumers outside of China. The company has in recent years promoted the Singles Day shopping festival through AliExpress.<\/p>\n\n\n\n

AliExpress is also looking to lure in local merchants in Europe to its platform through the subsidies it offers, CNBC said, citing Li Dawei<\/strong>, head of AliExpress Supply Chain.<\/p>\n\n\n\n

Targeting the growing e-commerce market in Europe is likely to offer a cushion for Alibaba, which is currently seeing a slowdown in China. The domestic economy is experiencing a weaker consumer spending environment amid floundering macroeconomic fundamentals.<\/p>\n\n\n\n

—<\/p>\n\n\n\n

Originally Posted on October 29, 2021 – Alibaba Cements E-Commerce Market Positioning In Eastern Europe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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